Digital Marketing Courses In Bangalore

what is SEO

Digital Marketing Overview

  • What is marketing?
  • What is Digital Marketing?
  • Understanding Marketing Process
  • Why Digital Marketing Wins Over Traditional Marketing?
  • Understanding Digital Marketing Process
  • Increasing Visibility what is visibility?
  • Types of visibility
  • Examples of visibility
  • Visitors Engagement
  • What is engagement?
  • Why it is important?
  • Examples of engagement
  • Bringing Targeted Traffic
  • Converting Traffic into Leads
  • Types of Conversion
  • Understanding Conversion Process
  • Website Planning and Creation
  • Understanding Internet
  • Difference between Internet & web
  • Understanding websites
  • Understanding domain names & domain extensions
  • What is web server & web hosting
  • Different types of web servers
  • Different types of websites
  • Planning & Conceptualizing a Website
  • Booking a domain name & web hosting
  • Adding domain name to web Server
  • Adding WebPages & content
  • Adding Plugins
  • Building website using CMS in Class
  • Identifying objective of website
  • Deciding on number of pages required

Search Engine Optimization (SEO)
Introduction to SEO

  • What is SEO?
  • Introduction to SERP
  • Importance of Domain Names
  • Domain Selection
  • How Search engines work

Keyword Research and Analysis

  • Types of Keywords
  • Preparing a keyword list for Project.
  • Keyword Analysis Tools
  • Competitor Keyword Analysis
  • LSI(Latent Semantic Indexing) Keywords
  • Importance of Log tail & Short tail Keywords

On Page Optimization

  • Checking plagiarism for all landing pages.
  • Page Loading Speed Optimization.
  • Mobile Friendly Optimization.
  • URL renaming/re-writing.
  • Meta Tile Optimization.
  • Meta Description Optimization.
  • Meta Keywords.
  • Content Optimization and planning.
  • Internal Linking.
  • Image Optimization.
  • Header Tag Optimization.
  • HTML and XML Sitemap Creation.
  • 404 Error Page Importance’s.
  • URL Rewriting Techniques (301, 302).
  • Robots.txt Creation.
  • Canonical tag Optimization.
  • W3c Validation.
  • Implementing Accelerated Mobile Pages.
  • Schema Implementing.
  • Blog Importance.
  • Social Media Pages integration
  • Social Media Sharing Button implementations
  • Importance of https.

Black hat SEO Techniques

  • What are doorway pages?
  • What are Hallway pages?
  • What is cloaking?
  • What is Cross linking?
  • Google Sandbox Effect

Off Page Optimization

  • What is Alexa Rank,
  • What is Moz Rank?
  • Do follow and No follow links?
  • Search Engine Submission.
  • Article Submission.
  • Classified Submission.
  • PDF Submission.
  • Forum Submission.
  • Web 2.0 Submissions.
  • Blog Commenting.
  • Press Release Submission.
  • Directory Submission.
  • Social Bookmarking.
  • Image Sharing.

SEO Tools

  • Duplicate Content checker Tool.
  • Back link checker tool.
  • Broken link checker Tool.
  • SEO Audit Tool.

Google Algorithms

  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Panda Update
  • Google Penguin Update
  • Google Pigeon Update
  • Google Payday Update
  • Google Pirate Update
  • Google EMD (Exact Match Domain) Update
  • Google Top Heavy Update

Search Engine Marketing
Introduction to Google AdWords

  • Benefits of Google AdWords
  • Account Creation
  • Billing Types
  • Basic Ad Words Terminology
  • Recent updates in Ad Words
  • Account structure in Ad Words

Campaign Setup

  • Types of Campaign
  • Search , Display, Shopping, Online Video
  • Location Settings and Advanced Settings
  • Language, Networks and Devices
  • Bidding Strategies
  • Budget Settings
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery and Ad Rotation

Ad group and Keyword setup

  • Ad groups Structure
  • Example Ad groups
  • Keyword Match Types
  • Broad Match o Phrase Match
  • Exact Match o Negative Match
  • Broad Match Modifier
  • Keyword Planner
  • Keyword Research Process

Understanding AdWords Bidding

  • AdWords Auction
  • What is Ad Rank
  • What is Quality Score
  • Factors affecting QS
  • Actual CPC
  • Relation between QS and CPC
  • Types of Bidding o Bidding Strategies

Ad Format and Guidelines

  • Structure of Ad
  • Types of Ad Position
  • Character Limits
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Ads Creation

Ad Extensions

  • Location
  • Site links
  • Call
  • App
  • Reviews
  • Call Extensions

Campaigns, Ad group and Keywords

  • Filters and Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Automate Rules
  • Keyword Diagnosis
  • Dimensions Tab

Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Implementing Conversion Tracking
  • Conversion Reports
  • Practical Case Study
  • ROI Calculation

Display ads/Remarketing

  • Setting a Display Network Camp
  • Types of Targeting
  • Keyword Based
  • Interest and Remarketing
  • Topics o Placements Targeting
  • Demographics
  • Ad Formats for Display Network
  • Display Ad Builder
  • Display Planner Tool
  • Remarketing Campaign
  • Dynamic Remarketing
  • Mobile Apps Campaign
  • Mobile Ad Formats

Video Marketing

  • Importance of Video Marketing
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis
  • Shopping Campaign
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Product Groups
  • Ad Formats
  • Reporting and Analysis

AdWords Tools

  • Opportunities
  • Change History
  • Account Access Levels
  • Display Planner
  • Ad Preview and Diagnosis
  • My Client Center
  • AdWords Exam Guidelines

AdWords Certification Exams

  • Exam Format and Pass Percentage
  • Sample Exam Questions
  • Interview Questions
  • Exam Guides in PDF
  • AdWords Mock Exam + Live AdWords Project

Social Media Marketing
Introduction to Social Media Marketing (SMM)

  • Introduction to SMM
  • Social media significance
  • Important SMM tools
  • Creating and managing Facebook brand pages
  • Posting content to social media sites
  • Gaining followers and fans
  • Creating Facebook Ads
  • Different types of Facebook ads creation
  • Facebook Ad optimization
  • Facebook Ad targeting strategies
  • Creating twitter account
  • Using twitter account to build brand awareness
  • Twitter marketing approaches and plans
  • Effective LinkedIn profile creation
  • Generating reputation as individual or enterprise
  • Other social media sites like Google+, Pinterest, slide share and flicker etc. opportunities

Face book Advertising

  • Communicating value of Display on network
  • Facebook Ad Manager
  • Plan a Campaign
  • General Creatives
  • Implement a Campaign and Ad Groups
  • Targeting by Region,Demographics & Interest
  • CPC & CPM
  • Measure Performance
  • Advanced Reporting
  • Optimize & Refine

LinkedIn Advertising

  • Communicating Value of Display on Linkedin
  • Plan a Campaign
  • Implement a Campaign & Ad Groups
  • Measure Performance
  • Optimize & refine

Twitter Advertising

  • Communicating Value of Display on Twitter
  • Plan a Campaign
  • Implement a Campaign & Ad Groups
  • Measure Performance

Optimize & refine
Google Analytics
Introduction to Google Analytics

  • What Is Web Analytics?
  • Where is Web Analytics Used?
  • Google Analytics Premium & Standard Comparison
  • Setup Google Analytics
  • Linking other Google products like Adwords etc with Google analytics
  • Schedule Email Reports

Google Analytics In depths

  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

strong>Google Web Master Tool

  • How to use Google webmaster tools
  • How to add a site to Google webmaster tools
  • How do i add an xml Sitemap to Google webmaster tools
  • Google webmaster tools search appearance overview
  • How to use Google webmaster tools Data Highlighter
  • Google webmaster tools structured data
  • Google webmaster tools HTML Improvements
  • Google webmaster tools site links
  • Google webmaster tools search analytics
  • Google webmaster tools search queries
  • Google webmaster tools links to your site
  • Google webmaster tools international targeting
  • Google webmaster tools index status
  • Google webmaster tools crawl Errors
  • Google webmaster tools fetch as Google
  • Google webmaster tools Robots.txt tester
  • How to add users to Google webmaster tools
  • How to fix 404 errors in Google webmaster tools

Online Reputation Management:

  • What is Online Reputation Management
  • Importance of Online Reputation Management
  • How to plan ORM activities effectively
  • Planning and Implementation of ORM Strategy
  • Reputation Research
  • Reputation Analysis
  • Development plan
  • Web Property Development
  • Content formation
  • Case Studies

Google Tag Manager

  • Introduction to Google Tag Manager
  • What is Google Tag Manager?
  • Google Tag Manager Installation Guide
  • Google Tag Manager (GTM) Interface Overview
  • Admin Panel Overview
  • Workspace Panel Overview
  • Publish a Tag with Google Tag Manager
  • Auto-Event Tracking with Google Tag Manage
  • Conversion Tracking with Google Tag Manager
  • Implementing Google Analytics Tags
  • The Best Google Tag Manager Resources

Email Marketing

  • Introduction to Email Marketing
  • Email Marketing Basics
  • Take action with Email Marketing
  • Sign up for MailChimp & Choosing a Plan
  • Create an Email List
  • MailChimp Groups & Segments
  • Create a Campaign
  • Create a Signup Form
  • MailChimp Automations
  • Integrate MailChimp with Facebook
  • How to Add Admins & Marketers to your MailChimp

How to Grow an Email List

  • A / B Split Testing Campaigns in MailChimp
  • Best Email Subject Lines
  • Analytics in MailChimp
  • Google Analytics Link Tracking in MailChimp

Lead Generation for Business

  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Practical exercise-creating a landing page
  • Types of landing pages
  • Reviewing landing pages created by trainees
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing

Affiliate Marketing

  • What is affiliate marketing?
  • 3 A’s of affiliate marketing
  • How people make millions of dollar in affiliate marketing?
  • Affiliate marketing history
  • Changes in affiliate marketing industry over the year
  • Affiliate marketing scenario in India
  • How to be a super affiliate?
  • Different ways to do affiliate marketing
  • Affiliate marketing secrets
  • How your trainer makes money in affiliate marketing?
  • Live examples of how people are making money as an affiliate
  • Getting your started as an affiliate
  • Getting you approved as an affiliate from India’s top affiliate agencies
  • Some of the top affiliate network in the world

Google Adsense

  • What is AdSense?
  • How to get approved for AdSense?
  • Cool trick to get AdSense approval by Google
  • Using your AdSense account interface
  • Placing ads on your blog
  • Creating blogs with our FREE theme
  • Then we will share 1 secret method Through which you will
  • make money with adsense