PPC

Google Ads Fundamentals Exam Questions and Answers

Google+ Pinterest LinkedIn Tumblr +

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

  • creating high–quality ads and landing pages
  • All of the listed answers
  • creating ads that link to a generic landing page
  • creating ads that include terms or phrases people are searching for

When building a keyword list for a Display Network campaign, you should do which of the following:

  • include keywords that are related to the websites your customers visit
  • use agressive targeting to identify new keywords
  • only include exact match keywords
  • only use Keyword Planner to identify new keywords

Which of these metrics is especially important to clients who are running a branding campaign?

  • Impressions
  • Clickthrough rate (CTR)
  • Average cost–per–click (avg. CPC)
  • Phone call conversions

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

  • Add the terms as exact match keywords
  • Add the terms as keywords
  • Add the terms as negative keywords
  • Add the terms as phrase match keywords

our client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

  • Google Ads policies can keep disapproved ads and websites out of organic search results
  • Google Ads policies can help web users distinguish between ads and search results
  • Google Ads policies can help keep ad costs low and affordable for advertisers
  • Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • Use the user location report to understand if people who click your ads are located in Tokyo
  • Create a separate ad group to target ads and bids for Tokyo
  • Refine where your ads show by adding the keyword “Tokyo”
  • Use a location bid adjustment to increase bids for customers in Tokyo

Higher Quality Scores typically result in:

  • lower costs and better ad positions
  • higher costs and better ad positions
  • better ad positions only
  • lower costs only

What happens when a campaign consistently meets its average daily budget?

  • Ads in that campaign will show less often than they could
  • Ads in that campaign will stop showing for the rest of the billing cycle
  • Your budget is automatically adjusted
  • Average cost–per–click (CPC) bids will be lowered

A conversion is:

  • When someone reaches your landing page after clicking your ad or video
  • By definition when someone makes a purchase after clicking on your ad
  • An action defined as valuable to your business that someone takes after clicking on your ad
  • Any interaction with your ad that can be measured, like watching a video for a certain length of time

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

  • Set a daily budget of $20 for the advertiser’s campaign
  • Set a bid of $20 for the advertiser’s campaign
  • Set a bid of $20 per ad group
  • Set a daily budget of $20 for the advertiser’s account

Which is a benefit of advertising online with Google Ads?

  • Advertisers can have ads automatically translated into different languages
  • Advertisers pay the same amount every time someone clicks their ad
  • Advertisers can choose how much they spend and only pay when someone clicks their ad
  • Advertisers can pay to always show their ad above the organic search results

Each campaign in your Google Ads account should have a single:

  • ad group
  • maximum cost–per–click (max. CPC) bid
  • landing page
  • business goal

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

  • Cost-per-thousand viewable impressions (vCPM)
  • Cost-per-click (CPC)
  • Cost-per-view (CPV)
  • Cost-per-acquisition (CPA)

You would choose to advertise on the Display Network if you wanted to:

  • show ads on websites related to your business
  • show ads on Google Shopping
  • show ads on Google Maps
  • show ads to people on non-Google search sites

Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

  • Copy or move items between ad groups and campaigns
  • Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
  • Manage, edit, and view multiple accounts at the same time
  • Undo and redo multiple changes while editing his campaigns

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

  • Exact match keywords
  • Negative match keywords
  • Phrase match keywords
  • Broad match keywords

Why would an advertiser use sitelinks?

  • To showcase customer reviews with high-quality survey data
  • To let customers click a button to call the business
  • To give customers quick access to multiple pages of an advertiser’s website
  • To show a link that sends people to the app store or starts downloading an app

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

  • A promotion like “20% off fitness classes”
  • A call-to-action like “Visit our gym now”
  • A call-to-action like “Sign up for a free trial”
  • A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

  • Target cost-per-acquisition (CPA)
  • Target return on ad spend (ROAS)
  • Target search page location
  • Mobile bid adjustments

How are manual extensions different from automatic extensions?

  • Manual extensions require you to fill out additional information. Automatic extensions do not.
  • There is only one type of manual extension but many types of automatic extensions
  • Automatic extensions require setup. Manual extensions do not.
  • Manual extensions cost more than automatic extensions

What bidding strategy should you use to maximize the number of visitors to your website?

  • Cost-per-view (CPV)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)
  • Cost-per-thousand viewable impressions (vCPM)

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  • His homepage, with links to instrument sales, rentals, and music lessons
  • A page with information on music lessons and a contact form
  • A page with information on instrument rentals and a contact form
  • A page with a wide selection of instruments for sale

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

  • $5
  • $25
  • $2.50
  • $10

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

  • Budgets for online campaigns can only be set once annually and require a fixed commitment.
  • Online campaigns generate clicks, whereas other channels generate exposure.
  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.

What’s one of the main benefits of using ad extensions?

  • Extensions increase your reach by showing your ad on more advertising networks
  • Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
  • Extensions provide additional information to make your ads more relevant to customers
  • Extensions are automated so you don’t have to create your ads

 

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • only create one ad that’s relevant to all keywords
  • create multiple ads for each keyword
  • create ads that are relevant to all keywords
  • create a different ad for each keyword

In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).

Select All Correct Responses

  • The ad’s position on the page
  • Whether or not the ad actually shows
  • The design of the ad, including font and color
  • How quickly your landing page will load once a user clicks on the ad

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

  • cost-per-click (CPC) goals to raise your bid when a conversion is more likely
  • cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

  • Google Ads only shows an ad for keywords with proper spelling and plural forms
  • Google Ads can automatically include these variations for you
  • Your keyword list would be disapproved based on Google’s advertising policies
  • Broad match only includes the exact words and phrases a user searches for

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

  • Karen’s ads often show below her organic results for the search query
  • Karen’s ads don’t often show for the search query
  • People who see Karen’s site in relevant organic search results often click through to her site
  • Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

  • Contextual targeting
  • Keyword targeting
  • Demographic targeting
  • Interest category targeting

Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?

  • Reach and frequency
  • Search terms report
  • Impressions
  • Conversion tracking

You can use audience targeting to show your ads to:

  • specific groups of people, based on their location
  • groups of websites, based on specific interests
  • specific groups of people, based on their interests
  • specific websites, based on specific interests

An advertiser should group their campaigns by:

  • number of keywords
  • type of product or service
  • maximum cost–per–click (CPC) bids
  • number of ad groups per campaign

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance
  • Add search terms that are not leading to many clicks as negative keywords

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

  • Change the ad delivery method from “Accelerated” to “Standard”
  • Change the ad delivery method from “Standard” to “Accelerated”
  • Increase her daily budget
  • Segment her campaign performance by time of day

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

  • Set up a remarketing list to show ads to women who have previously visited your client’s website
  • Add demographic and age targeting to show ads to people in this audience
  • Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

  • Audiences
  • Topics
  • Placements
  • Keywords

A standard Google Ads text ad is made up of:

  • headline text and description text
  • a display URL and description text
  • headline text, a display URL, and description text
  • headline text, an image, and description text

In order to appeal to customers on mobile devices, it’s important to:

  • Send users to a mobile–friendly landing page
  • Avoid using ad extensions
  • Include your phone number as your display URL
  • Send users to a video–based landing page

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

  • Improve Quality Score and increase cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Decrease cost-per-click (CPC) bid and increase daily budget
  • Improve Quality Score and decrease cost-per-click (CPC) bid

Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • shows you which ads lead to customer actions that have value for your business
  • measures trends relating to the search terms people have used before seeing your ad
  • focuses on getting customers to complete an online purchase
  • automatically gives you personal details about the people who convert

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

  • Delete the keyword and add a synonym of the keyword to the campaign
  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • Set an ad group bid adjustment of +20% for that keyword
  • Delete the keyword and use Keyword Planner to find more relevant keywords

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

  • Clickthrough rate (CTR)
  • Conversion rate
  • Clicks
  • Impressions

You would choose to advertise on the Search Network if you wanted to:

  • reach customers while they’re searching for your products or services
  • reach customers browsing websites related to your business
  • choose from a range of ad formats, like video and image ads
  • choose the types of websites where you want your ads to show

On the Display Network, your ad is eligible to show on a webpage if your:

  • keywords match that webpage’s content
  • website matches that webpage’s content
  • landing page matches that webpage’s content
  • ad text matches that webpage’s content

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

  • “Search Network”
  • ”Shopping”
  • “Search Network with Display opt-in”
  • “Display Network”

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

  • “Video”
  • “Search Network”
  • “Search Network with Display Opt-in”
  • “Display Network”

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

  • Use a balanced combination of broad-, exact-, and phrase-matched keywords
  • Target large metropolitan areas where people are more likely to encounter her product
  • Add affinity audiences targeting people interested in green living and beauty
  • Increase the daily budget and add text ads with clear call-to-actions like “Buy now”

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

  • Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
  • Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
  • Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
  • Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

  • Cost-per-thousand-impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Cost-per-view (CPV)
  • Cost-per-click (CPC)

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

  • Segment his campaign statistics by device
  • Create multiple ad groups that target different devices, and monitor the results
  • Set up an experiment to test which device he should target
  • Create multiple campaigns that target different devices, and monitor the results

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

  • Audience targeting
  • Location targeting
  • Keyword targeting
  • Device targeting

Your ad can show to a potential customers when your targeted language matches:

  • the customer’s operating system language
  • the customer’s Google interface language setting
  • the customer’s browser setting
  • the language of websites a user visits most often

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

  • She can use keywords like “mobile app” to target people who are more likely to download her app
  • Google’s Search Network will help her target people who are more likely to download her app
  • She can use mobile app extensions to reach users in apps
  • Google’s Display Network includes many mobile apps where she could show her ad

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

  • Your ads only show on the first page of search results
  • You can use one budget to advertise on the Search Network and Display Network
  • You can pick the exact websites where you want your ad to show
  • Your video ads can run on the Search Network

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

  • Cost-per-acquisition (CPA)
  • Maximize Clicks
  • Manual cost-per-click (CPC)
  • Cost-per-thousand impressions (CPM)

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

  • “Search Network”
  • “Display Network”
  • “Search Network with Display Opt-in”
  • “Shopping”

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

  • Intuitive targeting
  • Topic targeting
  • Location targeting
  • Placement targeting

Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?

  • Ecommerce tracking
  • Remarketing
  • Conversion tracking
  • Dynamic Search Ads

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

  • They should use location targeting
  • They should use placement targeting
  • They should use device targeting
  • They should create remarketing lists for search ads

 

You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

  • Pause your clients’ campaigns and recreate them in your Google Ads manager account
  • Consolidate the 3 accounts into a new Google Ads account you create
  • Link the client accounts to your Google Ads manager account
  • Use your clients’ sign–in information to access and manage the accounts

Why should you link your client’s Google Ads account to Search Console?

  • See how often your ads rank higher in search results than those of other advertisers participating in the same auction
  • See if people reach your client’s website via ads or organic search results
  • See which campaigns have the biggest changes in clicks, costs, and conversions
  • See how your ads performed when triggered by actual searches

Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:

  • show ads when someone searches for dance classes
  • match his ad text to what people are searching
  • show ads on dance websites and YouTube videos
  • pick the most popular keywords for his campaign

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

  • Create campaigns based on the structure of his client’s website
  • Create one campaign for all the products his client offers
  • Create multiple campaigns, each with a set of related keywords
  • Create one campaign with a broad selection of keywords
Share.

About Author

Leave A Reply

1 × four =