PPC

Google Ads Search Exam Questions and Answers

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How would you determine the click through rate (CTR) for a client’s search ads?
.Divide the number of clicks the ad gets by the number of impressions it gets
• Divide the number of impressions the ad gets by its average position
• Divide the number of impressions the ad gets by the number of clicks it gets
• Evaluate the number of clicks the ad accrues per day

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
• lower the budget for all of her campaigns that contain these queries as keywords
• increase the budget for all of her campaigns that contain these queries as keywords
• increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
• create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
• Flexible bidding
• Retargeting lists for text ads
• Remarketing lists for search ads
• Dynamic search ads

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
• a single best-selling dress
spring dresses in several colors
• a catalog of spring and summer dresses
• top-selling dresses for all seasons

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
• US$2.80
• US$1.80
• US$1.70
• US$2

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
• lowest maximum CPC bid
• highest cost-per-acquisition (CPA) bid
• highest maximum cost-per-click (max. CPC) bid
• highest Ad Rank

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
• a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
• the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
• a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located
• the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter

Why would the data for a Search Network campaign show conversions but no view-through conversions?
A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
• A view-through conversion is counted when someone sees an ad in Google Search and calls the business
• A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
• A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
• carrying over the theme of her traditional ad campaign to her online campaign
addressing consumers’ needs
• running ads only on mobile devices
• launching a cross-device campaign

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
segment the campaign’s data by network and evaluate its performance on search partner sites
• review the Overviews page to see the top searches on Google.com that caused your ads to display
• evaluate the campaign’s performance on search partner sites vs. display partner sites
• use Keyword Planner to evaluate how the campaign might perform better on search partner sites

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
Shoe stores near me
• Shoe store addresses
• Shoe store sales
• Great shoe stores

You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
• Display Network
• Universal App
• Search Network with Display opt-in
• Search Network

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
• Add a location extension to her ad
• Use the Shopping ad format
• Increase the number of keywords in each ad group
• Increase her maximum cost-per-click (max. CPC) bid

Dynamic search ads would be most helpful for:
• a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
• moving an ad’s position dynamically in whatever direction a person’s eyes are looking
• campaigns that need to reduce exposure on competitive keywords
• a global, online clothing retailer that changes its inventory seasonally

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
• Use sitelink extensions
• Add a call-only extension to her ad
• Include a link to her mobile website in her ad
• Add a mobile-app extension to her ad

Your client sells gardening supplies online. You suggest she use sitelinks because they can:
• take people to blogs about gardening
• bring people to her site from blogs about gardening
• be used with Shopping campaigns
• take people to subpages on her site about gloves, tools, and fertilizer

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
• Up to US$30
• Up to US$21
• Up to US$24
• Up to US$20

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
• Set a theme for each campaign and choose related keywords
• Keep each keyword to a single word, rather than a phrase
• Include more than 50 keywords in 1 ad group
Set a theme for each ad group and choose related keywords

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
• She prefers not to limit ad exposure, regardless of when the restaurant is open
• Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
• Her “goal’ is for people to visit her website
• She can’t afford to run ads at all times of the day and on all days of the week

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
• About 10%
• About 20%
• Nearly everyone who’s ready to buy
• About 50%

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
• Phone calls
• Imports
• Website
• Apps

Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?
• Upgrade multiple manager accounts
• Access the Google Ads Application Programming Interface (API)
Use a single sign-in for all accounts
• Upgrade each individual Google Ads account

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
• Receive fewer conversions while paying less on average per conversion
• Receive more conversions while paying more on average per conversion
• Receive more conversions while paying less on average per conversion
• Receive fewer conversions while paying more on average per conversion

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
• English; southern France
• French and English; the 5-mile radius around the bed and breakfast
• English; the United States
• English; the 25-mile radius around the bed and breakfast

The majority of consumers want ads customized to their:
• age group
city, zip code, or immediate surroundings
• country or nationality
• interests and hobbies

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?
• Buy keyword books
• Buy plant books
• Buy flower-arranging books
• Buy Gardening Books

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
• Reducing prices on his inventory
• Adding an extension
• Improving a lower-level page on his website
• Using the Shopping ad format

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
• conversions based on their conversion goals
• clicks for their daily budget
• impressions in their preferred position range
• impressions for their daily budget

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
• Cross-OS conversions
• Cross-device conversions
• Cross-through conversions
• Click-through conversions

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
• False
• True

Which statement about ad extensions isn’t true?
• They show additional information about a business
• They can help improve clickthrough rate
• They often appear below the organic search results
• They tend to improve an ad’s visibility

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
• Include his keywords in the ad text
• Put the ad headline in all capital letters
• Put special characters in the ad headline
• Include his business address in the ad text

In order to differentiate ads from those of competitors, advertisers should:
• use exclamation points and words in all capital letters
• mention competitor offers and prices
• include prices and promotions
• use special characters, such as asterisks or hashtags

Keyword Planner can do all of these things except:
• suggest keywords and ad groups that may not have occurred to you
• provide Quality Score estimates and validate keywords
• provide historical statistics on search volume
• Show search volume trends

Which statement is true?
• Call extensions send people to a landing page with a phone number
• Call-only ads only let people call the business
• Ads with call extensions only let people call the business
• Call-only ads are available exclusively on the Display Network

Which of these statements is true?
• Location extensions appear when someone who’s physically near the business searches on relevant terms
• Location extensions appear when an advertiser targets a geographic location
• Location targeting enables location extensions
• Location targeting determines which business address appears in an extension

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
• “drinking” and “glasses”
• “prescription” and “glasses”
• “glasses” and “wine”
• “wine” and “drinking”

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
• Display Network
• Search Network
• Universal App
• Search Network with Display opt-in

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
• Note the sale end date in the text
• Insert the Google Ads clock icon in each ad
• Use the “Countdown” function
• Use the “Sale duration” function

If you want to target ads to only people who speak Spanish, you can:
• write your ad and keywords in Spanish and target the Spanish language
• have Google translate your ad and keywords into Spanish
• in your ad text, make a reference to Spanish speakers
• write your ad and keywords in English and target the Spanish language

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
• Using multiple conversion code snippets with single-account conversion tracking
• Setting up automated conversion rules for both accounts
• Combining the accounts for streamlined reporting
• Using 1 conversion code snippet with cross-account conversion tracking

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
• Lower bids on keywords with a low clickthrough rate (CTR)
• Review impression share data to identify missed opportunities
• Make changes to improve the components of Quality Score
• Change keyword match types from exact match to phrase match

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
• +40% for San Francisco, -20% for Houston
• +40% for San Francisco, -40% for Houston
• +20% for San Francisco, -40% for Houston
• +20% for San Francisco, -20% for Houston

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
• Cost-per-conversion data can indicate whether her profit will increase
• Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
• Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
• Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

The format of a Shopping ad is different from that of a standard text ad in that it includes:
• a product image, title, price, and extension
• a product image, title, price, and merchant name
• a product image, title, and price
• a product image, background color, and price

Each of these are benefits you’d expect from Shopping ads except:
• better-qualified leads
• ease of targeting without needing keywords
• more traffic and leads
• free listings

Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
• See the suggestions on the Opportunities page
• Stick with the current keywords for 2 months to collect enough viable data
• See the suggestions on the Keywords page
• Click the “Automatic keyword refresh” button

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
• Create 1 campaign with an ad group for each menu item
• Create several campaigns with 2 ad groups each: dine in and takeout
• Create 1 campaign with an ad group for each restaurant location
• Create 1 campaign with an ad group for all restaurant locations

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
• It adjusts CPC bids based on existing bid adjustments
• It sets CPC bids as one-tenth of the current CPA bid setting
• It bids a static CPC value based on the current maximum CPC settings
• It uses conversion history to set higher bids when a conversion is more likely

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
• saved a business as a contact on their phone
• visited a business’s website from the search results page
• clicked to call a business from the search results page
• called a similar business from their phone

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
• It’s most efficient to have a single ad group
• To make sure “Sweet & spicy coconut” continues to be the bestseller
• To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
• To show ads promoting all the flavors to people searching for “gourmet popcorn”

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
• True
• False

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
• When people click the ad, they’re taken to the get-well category
• The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
• Some of her keywords are on the landing page
• It’s obvious on the landing page that she’s selling greeting cards

You might analyze exact match impression share data to get an idea of:
• the number of times your ads were shown on the Search Network
• the number of eligible impressions your broad match keywords received
• the percentage of eligible impressions you received for searches that exactly matched content on your landing page
• the percentage of eligible impressions you received for searches that exactly matched your keywords

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
• Increase the target CPA bid
• Specify the bid amount for each individual campaign
• Set the campaign budget to a 30-day cycle
• Try a different automated bid strategy

Which is a best practice for writing an effective text ad?
• Make the text different from what’s on your landing page
• Use a passive verb in the headline
• Talk about yourself and your business
• Write several ads and see which one performs the best

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
• An increased CPC bid leads directly to a large increase in Ad Rank
• A CPC bid is one factor that affects Ad Rank
• An increased CPC bid leads directly to a small increase in Ad Rank
• A CPC bid only affects Ad Rank on the Search Network

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
• Ensure that the pop-ups get Sean’s attention
• Remove all but one of the pop-ups
• Remove the pop-ups
• Ensure that the pop-ups relate to the search

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
• A page showing both laptops and desktops
• A computer store homepage
• A page showing a tablet
• A page showing laptops

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
• Target CPA Planner
• Keyword Simulator
• Target Bid Simulator
• Target CPA Simulator

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
• add a sitelink extension
• create a Universal App campaign
• add a call extension
• include the word “install” in the ad text

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
• He can better understand whether potential customers find his ads appealing
• He can get an idea of how many people who’ve seen his ads actually became customers
• He can get an idea of how many people double clicked his ads
• He can better understand what happens after potential customers click his ads

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
• We Sell dark chocolate
• We sell Dark Chocolate
• We sell dark chocolate
• We Sell chocolate

Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
• Slightly lower bids
• Choose accelerated instead of standard delivery
• Slightly raise bids
• Replace his 3 most expensive keywords with lower-priced keywords

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
• Negotiated in advance, with bulk discounts
• Flat fee, based on the caller’s phone model
• By the minute, based on the length of the call
• The same as when someone clicks on an ad

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
• underwater digital camera
• underwater lens camera
• underwater camera case
• camera for use under water

You can add a “+” modifier in front of the words in a broad match keyword to:
• indicate that this keyword should be dynamically inserted in your ad text
• specify that certain words and their close variants be prioritized
• specify that someone’s search must include certain words or their close variations
• override a negative keyword with a positive one

AdWords Editor lets users do all of these things except:
• export and import files
• keep working while offline
• view statistics for all campaigns
• simultaneously make edits to multiple accounts online

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?
• **Free** shipping on LCDs
• Cheap, cheap, cheap monitors
• BUY affordable LCDs
• 20-70% off LCD monitors

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
• The edited ad is less relevant to the keywords in the ad group
• The advertiser’s landing page is down for maintenance
• The edited ad has a lower conversion rate
• The advertiser’s budget has been depleted

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?
• US$1500 (revenue) / US$1200 (cost + Google Ads spend)
• [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend)
• [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)
• [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
• Ad extensions
• A landing page
• Headlines
• Keywords

Which is a best practice for optimizing a landing page for Google Ads?
• Prominent headlines in several font styles and sizes
• Easy-to-navigate content
• Several links to related websites
• The same programming language across the whole site

Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?
• “Custom Tees, Click Here”
• “Design Your Own T-shirt”
• “We sell custom t-shirts!”
• “Free shipping on CuStOm Ts”

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
• Raise your max. CPC to US$3 to cover possible competitive bids
• Use bid simulators to see CPC estimates
• Bid across multiple ad groups to determine the average
• Try various CPC amounts to determine the average

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
• Add a second type of extension
• Lower her Ad Rank
• Raise her maximum cost-per-click (max. CPC)
• Lower her maximum cost-per-click (max. CPC)

A successful Google Ads text ad:
• ties the call-to-action to the landing page
• talks about the advertiser’s reputation
• has a wrapping headline and at least 2 paragraphs of text
• mentions at least 4 key selling points

What can you learn from attribution reports?
• Budget usage for all Search campaigns, including limitations and opportunities for more traffic
• The number of conversions the same customer completes after clicking an ad
• The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
• The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

You can use target cost-per-acquisition (CPA) bidding to help:
• generate more clicks than manual bidding would generate
• get as many clicks as possible within your budget
• get as many conversions as possible within your budget
• get as many conversions as possible within a flexible budget range

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
• US$0.30
• US$0.32
• US$0.31
• US$0.03

According to Google data, after seeing an ad on their smartphone, more than half of people:
• go to the company’s website and buy the product
• go to a store and buy the product
• send a text
• do a mobile search

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
• The average amount charged each time someone clicks on his ad
• The projected maximum cost-per-click (max. CPC)
• The average amount needed to make the ad appear somewhere on the page
• The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
• The target CPA bid was lower than the recommended amount
• The cost-per-click (CPC) bid was lower than the recommended amount
• The conversion tracking code snippet was not added to the site
• The target CPA bid was higher than the recommended amount

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
• Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
• Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
• Create 1 campaign and apply target search page location bidding to drive visibility and reservations
• Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign

The strategic use of different marketing channels affects:
• target-customer demographics
• the average amount of each sale
• payment methods
• online purchase decisions

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
• Keyword Planner
• Automatic bidding
• Custom ad scheduling
• Managed placements

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
• False
• True

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
• Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
• Raise the target cost-per-acquisition (CPA) bid
• Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
• Use target outranking share bidding

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
• Test conversions
• Manual bid changes
• Historical conversion data
• Forecast data

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
• location targeting of the ad showing one position lower on the page
• maximum CPC bid of the ad showing in the #1 position on the page
• maximum CPC bid of the ad showing one position lower on the page
• cost-per-thousand impressions (CPM) of the ad showing one position lower on the page

Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
• Ad spend should always be 7% of revenue, which should be used as the target ROI
• Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
• The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
• Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer

Which option can you use to capture potential business later in the day, even on a limited budget?
• Bid allocation
• Bid capping
• Ad delivery
• Ad automation

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
• Portfolio Simulator
• Bid Simulator
• Keyword Simulator
• CPC Simulator

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
• All of the listed answers are correct
• optimize your client’s keywords
• adjust your client’s budget
• optimize your client’s ad text

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
• They can help her calculate how often someone clicked on her ad and then converted
• They can help her evaluate how engaging her ad is to potential customers
• They can give her an idea of how often someone clicked on her ad
• They can give her an idea of how often her ad is shown to potential customers

To optimize a client’s campaign to get the most out of her mobile advertising, you can:
• edit the campaign’s ad text to include information about how customers can purchase her product on their computers
• set shorter conversion windows to capture users who convert after researching on multiple devices
• set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
• use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
• Enhanced cost-per-click (ECPC)
• Target outranking share
• Maximize clicks
• Target return on ad spend (ROAS)

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
• Install a new conversion tracking code
• Monitor overall changes in clicks received
• Compare average CPA and conversion rate before and after using target CPA bidding
• Enable and disable target CPA bidding every other day to observe differences

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
• Average position metric from the Auction Insights report
• Ad group data that you customize with the Report Editor
• Ad average position metric from the paid & organic report
• Top of page rate metric from the Auction insights report

High quality ratings for an ad can:
• increase its average cost-per-click (avg. CPC) bid
• increase how often people click on it
• improve its position
• be achieved with an increase in bid

You’re using target search page location bidding. You know it’s working because you see your ad:
• repeatedly mixed in with the organic search results
• at the bottom of the every page of search results
• on the second page of Google search results or in the second positions
• on the first page of Google search results or in the top positions

A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?
• Create a new campaign for every bed she sells in her store
• Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
• Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
• Group them in a single ad group

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