Fast-forward to digital marketing, How can anyone work smarter and faster with SEO?
It starts with having the right SEO tools.
With over 1.2 billions websites across the globe, it’s a huge challenge to drive a decent amount of web traffic from search engines without using some Best SEO Tools.
SEO Tools will help you optimize the content so that your website can gain high credibility and authority on the web. These tools also help in analyzing the performance of our clients.
We reached out to over 30 SEO experts to create a list of awesome Digital Marketing tools. These tools are fast, easy-to-use and cover several common needs. Let’s get started with the tools that are worth trying first.
Usage: Banklink analysis tool.
Ahrefs is the second largest website crawled (next to Google) and is one of the most recommended SEO tools online that help in improving the search rankings of a website.
This tool highlights various parts of your website which requires improvements. Ahrefs also has content explored which sources the most popular content for a particular topic or keyword.
Ahrefs keyword explorer 2.0 gives search volume for a keyword, related keyword ideas, CPC and competition data in SERPs. With Ahrefs, you can see data for almost 170 countries.
From a competitor analysis perspective, Ahrefs helps you determine your competitor’s backlinks which can further be used as a starting point for your own brand.
Ahrefs is a multi-purpose tool, which acts as keywords explorer, content explorer, rank tracker, site explorer, etc.., besides providing alerts for backlinks and site audit information.
Example: If we add our website along with 4 of our competitor’s websites, then this tool helps us to find the websites that have backlinked to our competitors but not use with the help of its largest backlink database. This further creates huge link opportunities leading to increased visitors.
Recommended Experts: Neil Patel, James Reynolds, Adam Connell, Steve Wiideman, Matthew Barby, Cam Garrant and Casandra Campbell.
Usage: Competitor Research.
SEOQuake is one of the best free SEO Tools. This browser extension acts as a powerful SEO Toolbox. This browser extension pulls up page’s data like the number of internal and external links, Google index, SEMRush rank, Alexa rank, Google rank, Domain authority, Web archive age (Domain age) and many more on any website. It can instantly pull an on-page SEO audit for your own website or your competitor’s website. It helps in comparing your website and determines how you perform against your competitors.
Other features include keyword analysis such as keyword density, an easily accessible SEO dashboard, and an export feature which enables you to download and send data. When finding link opportunities or researching your competitors, the SEOQuake toolbar comes very handily. This tool saves hours of manual work and helps in creating SEO optimized content.
Recommended Experts: Brin Chartier, Tieece Gordon.
Usage: SEO Audit.
Anyone would feel great to know how well your overall SEO for your website is. SEOptimer quickly analyzes your page and lets you know if there are any issues like missing alt text, broken links, etc..,
This tool helps in working on things which are bad and keep doing things that are great without the help of high-cost agencies.
SEOptimer will help in knowing the website’s SEO performance. This tool shows various on-page metrics such as keyword usage, the speed of the website, mobile responsiveness and many more.
It also shows off-page metrics such as the complete backlink profile and the Domain Authority of the website.
Once the crawl audit is done, SEOptimer will grade the website and provides a clear, actionable, prioritized list of recommendations to improve the website’s performance.
Example: Below screenshot represents SEO audit of a website.
Recommended Experts: Jomer B. Gregorio, Andy Crestodina.
Usage: Website’s loading speed.
GTMetrix is a tool which analyses the loading speed of web pages. This tool fetches the performance score of a webpage for both desktop and mobile. It gives actionable recommendations on how to make the webpage load faster.
- W3C Validation
Usage: HTML error reduction in a website.
Worldwide Web Consortium (W3C) allows users to check HTML and XHTML documents for a well-formatted markup. To ensure the technical quality of web pages, markup validation is highly important.
This tool validates the pages of your website based on W3C standards and makes sure that the website has zero errors.
- Google Keyword Planner
Usage: Keyword Research.
Google Ad words keyword Planner helps to find new and related keywords. This is the only keyword tool that gives data straight from the horse’s mouth. Based on the keywords, this Google Keyword Planner tool tells you how likely a visitor buys a product from you.
How does this happen?
There are two columns called “Competition” and “Top of page bid” in the keyword planner report. If both the metrics are high, then the Conversion rate for that specific keyword is high. This way, Google AdWords Keyword Planner tool helps in determining potential keywords that suits their business needs.
Recommended Experts: Erik Emanuelli, Matthew Capala, and Casandra Campbell.
- JSON-LD Schema Generator
Usage: Webpage customization (Rich Snippets).
Do you want to customize your webpage appearance in the search results? If your answer is yes, then generate Schema markup by using this nifty tool created by J.D. Flynn.
With the help of JSON-LD Schema Generator Tool, you can create custom code in a way that your reviews, events, people, and organization is displayed in the desired way in Google’s search results. This code can be injected either into the header or the footer of a website which leads in improved visibility to the search engines.
How to implement it on a website?
Select the type of Schema markup (e.g., local business, person, etc.) you wish to generate and fill in the form. Copy, paste the generated Schema markup onto the website.
It can check the validity of any Schema markup using Google’s Structured Data Testing tool.
- XML Sitemap Generator
Usage: Sitemap generator.
Want to generate Sitemap to your website? Then, enter your homepage URL and some optional parameters.XML Sitemaps will generate a sitemap you can upload to your website or Google Search Console or Bing Webmaster Tools. This tool is free up to 500 web pages.
- Yoast SEO
Usage: All-in-one SEO plugin.
Pricing: Free plug-in.
Are you running your website using WordPress? Yoast is probably the only SEO plugin you will ever need. This plugin is used to optimize meta tags, content, generate sitemaps and many more.
Recommended Experts: Marko Saric, Lisa Buyer.
Usage: Plagiarism Detector.
This powerful tool helps you to detect any plagiarized work in your website. You can either enter direct text or browse a file to check for Plagiarism in your website. It has dozens of free, high-grade SEO and content tools like text analysis tools, image tools, keyword research tools, SEO Backlink tools, website management tools and many more.
Usage: Keyword+ Competitor Research.
This tool takes competitor research to a whole new level. The most popular feature of SEMRush is that it does Domain Vs Domain analysis which allows you to compare your website’s data with your competitor’s websites.
You can find the best backlinks, best content, best keywords etc…, of your competitor. This helps you to know what’s working and where to optimize. There are over 20 ways to research your competition using this tool. SEMRush allows you to monitor your rankings, recommends ways to improve your website’s performance. This supercool tool serves best even for PPC. It’s like a must-have.
Recommended Experts: Erik Emanuelli, Gabriella Sannino, Jordan Kasteler, Matthew Capala, Trond Lyngbo, Adam Connell, Andy Crestodina, Barry Adams and many more to mention.
SEO plays a prominent role in your online business. It’s one of the largest sources of free organic traffic, leads, and customers.
There are numerous SEO tools available in the market, but we have shared the Top SEO tools that help in achieving high website rankings. So go out there and make it yours!!