Google Ads Shopping Exam Questions and Answers

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  1. The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?
  • Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
  • Manually change product_state to condition before submitting his feed to Merchant Center
  • Delete product_state completely from his feed, and then submit his feed to Merchant Center
  • Leave product_state in his feed and also add the condition attribute

2. When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

  • Adjust your product data feed to include irrelevant terms
  • Increase your bids for more relevant keywords
  • Add the terms as negative keywords
  • Increase your Quality Score by including irrelevant terms in ad content

3. Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

  • include IP addresses
  • begin with http:// or https://
  • be as specific as possible (for example, http://www.example.com#top)
  • include Ports

4. Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

  • Only the warnings
  • All of the errors, warnings, and notifications
  • Only the errors
  • The warnings and errors

5. Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

  • use the Bid Simulator
  • use the priority setting in his Shopping campaign
  • customize the statistics tables on the Campaign page
  • set up enhanced cost-per-click (ECPC) bidding

6. Shopping ads on google.com:

  • can be served together with text ads
  • all of the answers are correct
  • don’t use keywords
  • indicate the name of the merchant

7. Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

  • use promotional text to highlight any deals
  • include bundled accessories in the product image
  • include her store name on all watch images
  • change the price on the ad to be lower than the actual product price

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

  • Increase her “All products” bid
  • Change the campaign priority to “high”
  • Subdivide by brand and set more competitive bids for the brands individually
  • Set her budget to “accelerated” delivery

To subdivide products in Shopping campaigns using your own set product structure, you should use:

  • Google Ads labels
  • Starred items
  • Custom labels
  • Multiple data feeds

Jane’s product feed would get disapproved due to:

  • a price mismatch between the feed and landing page
  • a URL that’s 1500 characters
  • a feed including a mobile link
  • an image being a GIF formate

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

  • path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
  • path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
  • cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  • Identify products using the ‘adult’ attribute
  • Submit in a custom_label attribute as part of the data feed
  • Email the support team through the Google Merchant Center Help Center
  • Include the text “adult” in the product description

In order to offer products in different countries, you should:

  • List the products in the local language
  • Use the same landing pages globally
  • Always set prices in USD
  • Use one feed for all products

What does impression share indicate about a product group?

  • It provides an average benchmark of all similar products from other retailers
  • It shows your product group impressions relative to other product groups in the same campaign
  • It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  • It predicts your product group’s future impressions

Shopping ads should be used for:

  • Promoting brands
  • Promoting services
  • Promoting products online
  • Driving phone calls to a business

Why can’t Ellen see any benchmark data for her new Shopping campaign?

  • There aren’t enough comparable products from other advertisers
  • She doesn’t have enough products in the campaign to compare to others
  • Her campaign has reached its daily budget limit
  • She is already outbidding her competitors

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

  • Set up local inventory ads in his Shopping campaign and review his local channel performance
  • Set up Google Analytics for his local storefront and access its various customized data
  • Segment his report by click type and review his local data
  • Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group

True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

  • True
  • False

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

  • use enhanced cost-per-click (ECPC) bidding
  • set up conversion tracking
  • run an Ad performance report
  • run an Auction insights report

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

  • Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
  • Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
  • Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

  • Describe some of the conditions related to the purchase before and after the purchase
  • Claim credentials for his business that he hasn’t finalized yet
  • Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
  • Advertise products or promotional offers that aren’t available to people shopping online

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

  • Include both categories in the attribute
  • Use the ‘custom label’ attribute
  • Include only one category
  • Submit the product twice using a different category each time

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

  • Compare 2 models to see if the campaign is undervalued on a last-click basis
  • Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
  • Compare 2 models to see if the campaign is undervalued on a first-click basis
  • Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model

Campaign priorities determine your bids according to which rule:

  • the highest priority campaign will bid, unless a lower priority bid is high enough
  • if you have multiple campaigns with the same bid, the lowest necessary bid will be used
  • if the highest priority campaign is out of budget, the lower priority campaign bids
  • if the highest priority campaign is out of budget, lower priority budget is added to bids

You can use a product group with a single bid to:

  • set a new campaign priority
  • organize your ad group by product attributes
  • ensure your entire inventory has the same bid
  • create different bid modifiers

Which products should you submit the identifier_exists attribute with a value of no for?

  • bundles
  • used electronics
  • custom-made clothing
  • new books for pre-order

When optimizing the title attribute for her new line of bicycles, Matilda should include:

  • symbols and foreign characters to get the user’s attention such as exclamation points
  • the bike style name only
  • keywords and relevant attributes in the title such as brand, size, and color
  • the price and shipping cost

Google Merchant Center can be used to:

  • Update mobile bids for products
  • Set campaign priority for products
  • Manage shipping settings for a store
  • View competitive benchmarks for Shopping campaigns

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

  • shipping attributes for a small number of items have different pricing than the default shipping at the account level
  • data feeds weren’t updated for 10 days
  • language on the landing pages doesn’t match the language of the target country
  • data feed includes products with the availability status “out of stock”

Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?

  • The landing page price is different from the feed price
  • The availability for the products are listed as ‘out of stock’
  • The shipping rates for the products were updated to $0.00
  • A ‘sale price’ attribute is blank

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  • Maximum cost-per-acquisition (max. CPA) bidding
  • Enhanced cost-per-click (ECPC) bidding
  • Maximum cost-per-click (max. CPC) bidding
  • Target cost-per-acquisition (target CPA) bidding

Ben is creating product images. A common best practice is to:

  • Include all varieties of a product in one image
  • Display the merchant website name over all images
  • Include brand names in the images
  • Ensure all images are high-quality

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

  • She can link to a page within her site with all dresses incase the item sells out
  • She can link directly to the brand, color, size and price of the dress described
  • She can add the dress description in the title and then link to additional dresses
  • She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options

How can Helen provide free shipping for a small group of promotional products?

  • Add “Free shipping” to the Shopping campaign promotional text
  • Set the default shipping for all products to a flat rate of 0.00 USD
  • Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”
  • Remove all shipping options from the Google Merchant Center account

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

  • Suzie can serve Shopping ads directly from her website
  • Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions
  • Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
  • Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  • Increase the budget cap of the campaign
  • Lower the maximum cost-per-click (max. CPC) for all product groups
  • Remove underperforming items from the inventory
  • Increase the maximum cost-per-click (max. CPC) for all product groups

Campaign priority should be used when you advertise:

  • multiple products for the same country in multiple campaigns
  • one product for the same country in multiple campaigns
  • one product internationally in multiple campaigns
  • multiple products internationally in multiple campaigns

Shopping ads can appear on:

  • all of the answers are correct
  • Google Shopping
  • Google Search
  • Google Search Partner websites

If a product doesn’t have an image available, you should:

  • Submit an image of a similar product
  • Wait to submit the product until an image is ready
  • Submit a placeholder image with a message, such as “Coming Soon”
  • Submit a full color version of your store’s logo

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

  • Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
  • Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
  • Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

Shopping campaigns use:

  • ads created using product data from Google Merchant Center
  • keyword-targeted rich media ads
  • ads promoting local and nearby services
  • a combination of text ads and Shopping ads formats

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

  • gtin only
  • brand only
  • mpn and gtin
  • gtin and brand

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

  • Nothing, she just needs to enable the setting in Google Merchant Center
  • Link her Google Merchant Center and Google Ads accounts
  • Add schema.org structured data to her landing pages
  • Submit yes for the price and availability attributes

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

  • False
  • True

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

  • Add unique to the brand attribute
  • Use the exemption attribute identifier_exists
  • Leave all unique product identifiers blank
  • Include the word “antique” in the titles of all products

Which can you sell on Google Shopping?

  • Used goods
  • Residential real estate
  • Hotel and travel fares
  • Business services such as plumbing or locksmithing

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

  • Continue subdividing until there are no products in this group
  • A bid lower than the subdivisions
  • A bid of zero
  • A bid that’s the average of the subdivisions

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

  • Increase bids on products groups
  • Increase the campaign’s daily budget
  • Add negative keywords to the product group
  • Remove any bid modifiers

In Google Merchant Center, a target country is the country where the:

  • retailer is located
  • products are manufactured
  • products are sold and will be shipped to
  • products are shipped from

Merchants use Google Merchant Center to:

  • set mobile bids on specific products
  • manage Shopping campaign bids
  • set campaign priority
  • upload product data through feeds or an API

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

  • Only mpn is required
  • gtin and brand are required, and mpn is recommended
  • gtin and mpn are required, and brand is recommended
  • Only brand is required

Google Merchant Center is used to:

  • Host website images
  • Manage bidding for Shopping campaigns
  • Submit product information
  • Monitor the performance of Shopping campaigns

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

  • False
  • True

Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?

  • Set the location to California only
  • Set both the country of sale to United States and location to California
  • Set the country of sale to United States only
  • Set either the country of sale to United States or location to California

Why is it a best practice to set a bid for the “everything else in all products” product group?

  • To control the websites on which your Shopping ads appear
  • To include items not part of other product groups in your campaign
  • To make it easier to target a location for certain products
  • To be able to have one product group for mobile devices

Which is a reason why Annie’s Google Merchant Center account would get suspended?

  • Her landing pages lead to error messages or non-existent pages
  • Her website doesn’t have a mobile version
  • She’s only been updating her data feeds every 10 days
  • She is only selling used products

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

  • Google Ads account
  • list of approved Shopping policies
  • Google My Business account
  • credit card

You can use custom labels in a product data feed to:

  • Submit product brand descriptions
  • Tag products you’d like to group in a Shopping campaign by values of your choosing
  • Provide additional description information for shoppers in search results
  • Add supplemental image URLs

How can you lose your claimed URL?

  • Your website is updated but includes the same identifying meta tag or HTML file
  • You remove all data feeds from your Merchant Center account
  • Another authorized owner of the website successfully verifies and claims your website URL
  • Your claimed URL authorization expired from Webmaster tools

In Shopping campaigns, product groups are used to:

  • bid on organized inventory in an ad group
  • create a list of keywords used to target Shopping ads to shoppers
  • organize products within a data feed
  • bundle items sold as a package, like a camera and tripod stand

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

  • Availability date
  • Google product category
  • Sale price
  • Price and currency

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

  • Availability date
  • Google product category
  • Sale price
  • Price and currency

For a Shopping campaign, you can use Google Ads to:

  • Upload additional product images
  • Manage and validate a website URL
  • Manage ad group bids
  • Submit product information

What is a best practice to reduce the processing time of a new feed?

  • Create a new Google Merchant Center account for each new Google Ads campaign
  • Submit the feed at midnight
  • Upload both xml and csv files of the same products
  • Divide the group of products into multiple data feed segments

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

  • each product group in the campaign is restructured so that it has fewer than 200 clicks per week
  • the client is using a third-party bidding platform that is compatible with target ROAS
  • conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
  • remarketing list for search ads is set up for the campaign

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

  • Google product categories so he can organize his campaign by different categories
  • the brand of his product so he can organize his campaign by different brands
  • any value he chooses so he can organize his campaign by his own goals
  • the product’s condition so he can organize his campaign by new, used, or refurbished products

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

  • Put unavailable in the gtin attribute
  • Submit 1 as the mpn attribute
  • Put no in the identifier_exists attribute
  • Submit a randomly generated number in the gtin attribute

When creating a file to upload to Google Merchant Center, what format is accepted?

  • Text or tab delimited file format
  • Database file
  • Excel file format
  • Word file format

Which devices can Shopping ads appear on?

  • Mobile phones
  • Tablets and desktops
  • Tablets, mobile phones, and desktops
  • Mobile phones and desktops

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

  • target cost-per-acquisition (CPA)
  • maximize clicks
  • enhanced cost-per-click (ECPC)
  • target return on ad spend (ROAS)

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

  • replace an existing product group
  • link product feeds across campaigns
  • create general calls to action
  • alter custom parameters for subdivided product groups

When preparing to submit a new feed, you should:

  • Give all feeds the same name for consistency
  • Submit multiple feeds to process everything at once
  • Submit a test data feed
  • Include all items in your inventory

What’s the best way to indicate in a feed that a product is on sale for a limited time?

  • Upload the same item twice, once with a lower price
  • Update the description of that specific item
  • Use the sale_price attribute
  • Include “SALE” in the title of the item

According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

  • Unsecure checkout or a missing refund policy
  • Sale of gambling related products such as poker chips
  • A product URL that links directly to only one relevant item
  • Products with an availability attribute of out of stock

To help with your campaign strategy, you can use custom labels to:

  • increase your product’s discoverability
  • organize products by specific attributes
  • create a list of new keywords for your products
  • discover your best-selling products

To maintain active product data, you must update your data every:

  • 24 hours
  • 1 year
  • 30 days
  • 6 months

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

  • The availability attribute is set as out of stock
  • The availability attribute is set as preorder
  • The availability attribute is set as the toys’ release date
  • The availability attribute is set as in stock

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